BEa$y isn’t just a shoe brand; it’s a movement. High-fashion footwear for those who refuse to be boxed in by their shoe size. Bold, sustainable, and unapologetically stylish—BEa$y is designed to empower you to walk your own path.
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Developed BEa$y to fill a gap in the market for stylish, larger-sized footwear. Combined edgy design with eco-friendly, sustainable practices. - Targeted an underserved audience, ensuring no compromise on style.
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Traditional brands overlook stylish options for larger sizes.
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Design bold, high-fashion footwear that combines style and comfort, specifically tailored for women and individuals who wear women's shoes in sizes 10-15 (men's sizes 8-13).
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Goal: Create a high-fashion, inclusive shoe brand focused on comfort and sustainability. - Objective: Measure success through market research, fit testing, and refining designs based on feedback from women with larger feet.
Design Process
Sketched initial concepts, experimenting with different shapes and structures to achieve the perfect fit. - Refined designs using Adobe Illustrator, focusing on material exploration and fit solutions for extended sizes.
Research highlighted a 30% gap in the market for stylish options above size 10. No one should have to squeeze into shoes that don’t fit just to feel confident. That’s why BEa$y was created to offer bold, high-fashion boots and heels specifically designed with comfort in mind. Our designs feature wider toe boxes and adjustable calf sections, ensuring that everyone can step out feeling both comfortable and empowered.
Initial Concept Sketches
Digital Design Blueprints
